Who We Are

Founded in 1962

Snape Associates is a recognized leader in strategic communications with over 50 years of experience supporting clients on long-term positioning and high-stakes situations. We are experienced in communicating with all key stakeholders, including journalists, investors, analysts, employees, lawmakers and regulators.

We have the depth of experience to provide you with trusted advice on any communication issue you might encounter, whether your organisation is facing a barrage of press criticism, planning an investor roadshow or wants to launch a campaign involving a key piece of Government policy.

Snape Associates

Our Values

Snape Associates in four words: Trusted Advice, Discretion, Influence. And a powerful ally when you need us most. Our work is based on a unique ethos, embodied in the beliefs of the firm’s founder, Fred Snape. We believe in the power of communications. Great communications can change outcomes; be it averting a crisis, winning a takeover bid, floating a company or uniting a workforce, clear and inspiring messages deliver results whether they are spoken, written, broadcast or tweeted.

Contact

Haydn Ross Snape

Chairman & Lead Consultant, London & Washington D.C

Grandson of founder Fred Snape, Haydn became a CEO of Snape Associates in 2015, shortly thereafter becoming Chairman in 2018. He has over a decade of strategic communications experience and an extensive network of relationships in the UK and across Europe, the US and Asia.

Haydn advises public and private companies, political campaigns and individuals on a wide range of communications matters. He works with clients on ongoing positioning, media relations, reputation management and investor relations projects, while also providing counsel on a variety of complex crisis and financial situations, including private equity offerings, M&A transactions, contested situations, activist shareholders, management changes and other complex situations.

Haydn began his career at Fidelity International, going on to work for the like of Barclays, HSBC and JP Morgan.

Haydn is certified by the UK’s Chartered Institute of Public Relations.

Email : haydn@ssgmanagement.co

Our Chairman

“However beautiful the strategy, you should occasionally look at the results.”

(Winston Churchill)

Case Study 01.

Social Media – Influencer Strategy

Snape Associates was appointed by an NGO group to review their social media strategy ahead of the publication of a landmark research study. The NGO was a coalition of organizations. While the volume of Twitter activity was high, it lacked strategic focus and a clear voice. How could we help them achieve cut-through with the report, to influence the people that really mattered?

We identified the key individuals with links to the organization who had most influence with the key targets. Our 80+ targets on average received 37 impressions on their timelines related to the report. More than half of these were sourced directly from our campaign: unmediated messaging which reached the target audience multiple times via known influencers.